FAQs

Admittedly, you can never get exactly what you need to establish your successful online store right out of the box. Still, our combination of offerings helps you keep a lid on your costs, especially when you’re starting out. We work with leading open-source partner companies and offer third-party extensions that will enhance your customers’ end-to-end user experience. What’s more, we can integrate best-of-breed enterprise platforms and adapt them to your specific business needs either from the get-go or as your business starts to grow.
Absolutely! We build websites using scalable architecture. We provide you with a content management system (CMS) that is fully automated and integrated with the structure of your website to allow your site administrator or other employee with designated privileges to update content and images. Our CMS makes it easy to create new pages or delete obsolete ones, allowing addition or removal of items to your product catalog.
We integrate enterprise platform systems with your unique website to guarantee your customers’ credit card and order data information is secure. In many cases, all credit card and transaction information is protected by the same level of security used by banks, a 256-bit SSL certificate. Our platforms accommodate PCI certification as well. What’s more, in addition to developing websites that accept a variety of credit cards, our systems are interoperable with an array of payment gateways, which offer consumers and merchants the ability to safely and securely conduct business transactions online.
The efficiency of the checkout process can literally make or break an online purchase. Our websites include standard checkouts that ensure you have accurate information at your fingertips. This includes automated processes that can integrate shipping with major carriers and tax rate computation across states and countries. Plus, EDI integration with warehousing and inventory management and order management systems help to minimize out-of-stock mistakes and eliminate costly errors in product fulfillment. What’s more, in many cases, our websites allow your customers to process multiple orders with the ease of one click.
We can set up search filters that allow you to put customers into groups. We can also enable you to capture information and use it to target your repeat or volume customers with special offerings, money-saving discounts and tiered-pricing options.
Typically, website pricing is contingent upon the amount of design and development required to fulfill your project goals. Those goals vary from project to project — as do individual retailer budgets. For these reasons, we do not offer a single standardized pricing model. But you can be sure we listen carefully and give thoughtful consideration to both your needs and how much you can or want to spend. Also keep in mind, following your launch date we provide one month of free, comprehensive support. This includes fixing system “bugs” and minor graphical modifications.
As customers are looking for convenient and time-saving ways to shop, mobile web sales are growing at a fast pace. To keep ahead of the curve, savvy online retailers are enabling their customers to experience optimal viewing across multiple platforms—from desktop, to mobile to tablet. When that is your objective, we use our expertise in responsive design to size and adapt images on your main site to mobile environments without compromising the user experience.
Absolutely not. High conversion rates can turn more browsers into buyers, but there’s more to the story. Remember, your website is iterative. We can provide you with analytics that help you measure your results to determine what in your marketing and/or site functionality is, or isn’t, user friendly. Then you can test the waters to determine what will work better. As important, our value of seeing our clients as partners results in our building long-term relationships with them. A website launch does not signal our work is done. Our clients typically choose to engage with us long after their site is launched to keep on top of changing trends and enhance their sites as their business grows.
Browser compatibility is very important to growing your business. CSS, the base of responsive design, addresses this issue and allows your visitors to view your website with the precision of its design in most browsers—and, you’re right, there are plenty of new ones. What’s more, while some of the older browsers versions may be more challenging, our knowledge of web technology and our comprehensive testing during development enable us to work out any bugs.
We can help you to optimize your image content and help you downsize the resolution of your images so that they adapt to the size of the screen on which your customers view your site at any given time. The point is to optimize your images by preventing them from having a too-high resolution from the get-go. An approach recommended by many experts: Find a common ground. Design (images) for the smaller device and prepare to adjust up for larger screens.
Many experts believe that marketing actually becomes simpler through a website developed with responsive website design. With responsive web design, you are driving people toward a single URL and a single site. There is no confusion over URL for either website search or email interaction because there is no “.m” or “.t.” This makes your marketing efforts easier and less time-consuming for your customer.
Yes, and, if you have a large site, some experts suggest this as a more manageable way to handle the transition. For example, you might consider creating a microsite as a base for your redesign or start with your most important pages and develop and expand from there. Combining your email template into your responsive website design foray is also a plus.
Absolutely. In fact, increasingly experts are suggesting you use responsive design to create your landing page just as you do your website to engage users and ramp up conversions the moment they hit your site. Plus, responsive design definitely matters with email. In fact, research has shown, you will lose sales and subscriptions on devices with smaller screens. Consumers are “highly likely” to delete an email if they are unable to read it on their mobile device. This means you lose traffic, click-throughs and conversions.
You’re right. Research has shown that converting to a responsive website platform typically takes two to three times longer than it does to create a standalone site. And, the upfront costs are also typically higher. But ROI also typically follows when existing and new customers experience the convenience and consistency across all your sites. Plus, responsive website design now strengthens your base for the ongoing improvements you will require with the development of new screens and even more sophisticated access points. It will take only one release to execute each enhancement. That’s a savings in time, manpower and money which also bolsters your bottom line.
We are accustomed to working with these situations. We have the capability to leverage newer serviced-based applications that will “speak with” your legacy systems. What’s more, we can leverage these new service apps to integrate the functionalities of your current business requirements.
Absolutely. The web apps and platforms we use represent the latest in API technology development. This enables us to integrate parallel system request structures into a unified service that enables you to easily process customer requests.
Absolutely. We can pattern multifunction channels into a unified order point message outlet.
We can provide technology tools to capture metrics that highlight what pages attract the most traffic, how download time impacts user experience or what does or doesn’t increase your average order volume (AOV) to name a few considerations. As a side note, our iterative rounds of design and client testing during development are a part of every site we produce to ensure you’ll launch with the most efficient website for your business.
We frequently hear this concern and recommend starting off on a web application/development project informing us of your budget spend and limitations, along with your business requirements. We can then prioritize integration tasks and address your requirements in rank order.
Yes, that’s true. SEO for eCommerce is more detailed than traditional SEO. Successful eCommerce SEO relies on many disciplines: conversion rate through optimization, analytics, web design and development preferably in eCommerce, economy, usability and user experience. An understanding of buying behaviors, a knowledge of commerce and retail business functions, and social media marketing and communication are also essential. Because of these diverse requirements, experts recommend eRetailers turn to consultants or companies who have this depth and breadth of expertise.
Immediately. SEO must be integrated into the business website early in the planning phase, before you even start working on your wireframes and design. Failing to carve out your SEO strategy on the front-end can cause unexpected problems when you’re ready to launch or create obstacles to success later.
This has to be handled carefully but is manageable with the right skill—another reason experts recommend that retailers turn to consultants and companies with SEO expertise. We understand that establishing good information architecture, website structure and internal link architecture at the outset are essential to rank new product pages well.
If you’re initiating a paid Search Engine Marketing ad, you can be placed on the first page of Google within about 24 hours if the services firm uses Google AdWords. We do. An organic campaign, however, takes more time. Organic search involves natural listings. To produce these results, Google uses a series of metrics to ensure that your site is relevant. To have your site show here, you have to score well on that algorithmic test, and many variables are involved. To get a handle on your organic search potential, it is best to meet with our SEO team.
We subscribe to the sequence of home page, category then products. Next to the home page, category pages are the most popular and influential ones. Therefore, we treat category pages as individual home pages. We also believe in building deep links to product categories: guest blogging, content marketing, paid ads and social media work well in this hierarchy. This approach provides users with the best, most informative and fastest service.